Retail 101: The Guide to Managing and Marketing Your Retail Business

by Jason Prescott and Nicole Reyhle

Book Overview

YOU CAN COMPETE WITH THE BIG-BOX STORES

Whether you're a seasoned merchant or retail newbie, Retail 101 is the guide you need to successfully manage, market, and grow your retail business, brick and mortar or online. From two of today's top retail thought leaders, Retail 101 serves both as a strategic planning guide and as a hands-on practical reference that answers your critical questions along the way.

"The ultimate...

• Format: Paperback
• Language: English
• ISBN: 0071840141
• ISBN13: 9780071840149
• Release Date: June 2014
• Publisher: McGraw-Hill Companies
• Length: 272 Pages
• Weight: 0.87 lbs.
• Dimensions: 0.6" x 6.2" x 9.0"