Restaurant & Bar Marketing II: Hacking Human Nature

By Erik Shellenberger

Unlock Customer Psychology: Advanced Restaurant Marketing with Book II

Ever wonder what truly drives customers to choose one restaurant over another? Are you ready to go beyond basic tactics and really "hack human nature" to bring more diners through your doors?

In "RESTAURANT & BAR MARKETING II: HACKING HUMAN NATURE," Erik Shellenberger, author of "The No Nonsense Guide to Improving Guest Counts" restaurant marketing book series, dives deeper into the psychological triggers and online dynamics that dictate your restaurant's success. Building on the foundational insights of Book I, this second installment reveals how to think like your customers and leverage cutting-edge strategies.

Inside, you'll discover:

Hacking Human Nature: Understand the subconscious motivators and decision-making processes that influence diners, so you can tailor your marketing for maximum impact.

Mastering Google & SEO: Learn the vital role of search engine optimization and Google's algorithms in getting your restaurant found by hungry potential customers.

The Power of Online Reviews: Demystify the "1-Star Yelper" mindset and transform your approach to managing online reputation, turning negative feedback into growth opportunities.

Presentation Is Everything: Uncover why your restaurant's visual appeal and overall "it factor" are crucial marketing assets, online and offline.

Think Like a Consumer: Shift your perspective from business owner to customer, gaining invaluable insights that lead to more effective restaurant marketing strategies.

This book provides the actionable insights you need to truly understand your audience and optimize your online presence. Stop guessing and start strategizing with proven methods to attract, engage, and retain customers.

Grab your copy of Book II now and begin hacking the human nature of your diners for unparalleled success

These other topics emphasize this book's specific focus on psychology, SEO, and reviews within the restaurant marketing context. Begin to master concepts like:

Restaurant Customer Behavior

Restaurant SEO Guide

Online Reviews for Restaurants

Restaurant Reputation Management

Restaurant Digital Marketing Strategy

Restaurant Growth Strategies

Yelp Review Management for Restaurants

Google My Business Optimization Restaurant

Restaurant Customer Acquisition Strategy

Food Service Marketing Psychology

• Format: Paperback
• Language: English
• ISBN: 1695382757
• ISBN13: 9781695382756
• Release Date: October 2019
• Publisher: Amazon Digital Services LLC - KDP Print US
• Length: 106 Pages
• Weight: 0.35 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"