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Paperback Responding to Community Outrage: Strategies for Effective Risk Communication/167-Cc-93 Book

ISBN: 093262751X

ISBN13: 9780932627513

Responding to Community Outrage: Strategies for Effective Risk Communication/167-Cc-93

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Format: Paperback

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The most influential book in the field of risk communication

This is Dr. Peter Sandman's short, crisp and profound introduction to risk communication. It includes an easy-to-grasp overview of his basic formula, Risk = Hazard + Outrage. It also focuses on the 12 primary and 8 secondary causes of public outrage, and provides pragmatic strategies to address each one. If you own only one book on risk communication, this is the one to own.
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