The most influential book in the field of risk communication
Published by Thriftbooks.com User , 15 years ago
This is Dr. Peter Sandman's short, crisp and profound introduction to risk communication. It includes an easy-to-grasp overview of his basic formula, Risk = Hazard + Outrage. It also focuses on the 12 primary and 8 secondary causes of public outrage, and provides pragmatic strategies to address each one. If you own only one book on risk communication, this is the one to own.
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