Research Themes for Events

By Rebecca Finkel and Peter Robinson

*The first book to cover events management from a research angle*Includes a number of case studies to provide a well-rounded approach to the subject*Addresses key concepts, theories and discussions around subjects such as consumer behaviour, authenticity and new technology

• Format: Hardcover
• Language: English
• ISBN: 1780642520
• ISBN13: 9781780642529
• Release Date: October 2013
• Publisher: Cab International
• Length: 192 Pages