A text that will make your students care about research methods as much as you do. This market-leading text emphasizes future consumers of psychological research, uses real-world examples drawn from popular media, and develops students' critical-thinking skills as they become systematic interrogators of information in their everyday lives. Table of Contents: Ch. 1: Psychology Is a Way of Thinking Ch. 2: Sources of Information: Why Research Is Best and How to Find It Ch. 3: Three Claims, Four Validities: Interrogation Tools for Consumers of Research Ch. 4: Ethical Guidelines for Psychology Research Ch. 5: Identifying Good Measurement Ch. 6: Surveys and Observations: Describing What People Do Ch. 7: Sampling: Estimating the Frequency of Behaviors and Beliefs Ch. 8: Bivariate Correlational Research Ch. 9: Multivariate Correlational Research Ch. 10: Introduction to Simple Experiments Ch. 11: More on Experiments: Confounding and Obscuring Variables Ch. 12: Experiments with More Than One Independent Variable Ch. 13: Quasi-Experiments and Small-N Designs Ch. 14: Replicability, Generalization, and the Real World Statistics Review: Descriptive Statistics Statistics Review: Inferential Statistics Presenting Results: APA-Style Reports and Conference Posters Appendix A: Random Numbers and How to Use Them Appendix B: Statistical Tables
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