Research Methods for Media and Communication

By Niranjala Weerakkody

Research Methods for Media and Communications provides a user friendly and comprehensive introduction to media and communications research. It introduces the various qualitative and quantitative research methods commonly used in the social sciences as applied to the disciplines of media studies, communication, mass communication, journalism, public relations and advertising.

• Format: Paperback
• Language: English
• ISBN: 0195560442
• ISBN13: 9780195560442
• Release Date: December 2008
• Publisher: Oxford University Press
• Length: 304 Pages
• Weight: 1.26 lbs.
• Dimensions: 6.7" x 0.7" x 9.6"