Research Methods for Business: A Skill-Building Approach

By Roger J Bougie, Uma Sekaran, Roger Bougie, et al.

Book Overview

Make Better Managerial Decisions Through Scientific Research! With the third edition, you'll gain the skills necessary to carry out research projects that will greatly improve decision making for all areas of business. Through its clear and straightforward presentation of ideas, you'll learn the practical usefulness of business research to managers. And you'll easily be able to focus on the theory behind scientific research and immediately apply it to research projects. Key Features of the Third Edition * A new chapter on Technology and Business Research highlights the use of the Internet and Intranet, e-mail, enterprise resource planning, video conferencing, data mining, and more. * New Managerial Relevance sections are integrated throughout the text to provide a real-world perspective on how research is applied in actual business situations. * The use of software for data collection, data analysis, and report presentation is fully explained. The uses of SPSS and EXCEL for data analysis are comprehensively illustrated. * Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book * Examples and projects throughout each chapter help build the essential skills for managerial success. * The issues in cross-national research in sampling and data collection are thoroughly discussed. * The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.

• Format: Hardcover
• Language: English
• ISBN: 047133166X
• ISBN13: 9780471331667
• Release Date: August 1999
• Publisher: Wiley
• Length: 480 Pages
• Weight: 0.75 lbs.
• Dimensions: 9.5" x 0.9" x 7.7"

Customer Reviews

The best on research methodology for business

One have to think on scientific research. There are lots of good books on research methodology for social sciences, engineering and other technology related sciences. But for business and management this one is the best I found. Comprehensive, logical and easy to follow. Very suitable for undergraduate students.

Good book, but way overpriced

This is a good book for the business student or consultant that has to frequently perform research and data analysis. Several methods and concepts are outlined. The topic of "research methods and data analysis" is not the most exciting; so don't have your expectations high that it's going to be interesting reading. On the other hand, if your objective is to learn how to apply certain techniques in data analysis, research, or conducting surveys, you'll find this book helpful....I had bought this book...(used, but in excellent condition) so it was a great buy...

Good elementary overview of research methodology

This book is not as advanced as the PhD level, but it is a good supplement to PhD material. If you've ever been there, you know Cook and Campbell can be hard to understand, and Sekaran explains most concepts at a very easy level.