Research Methods and Techniques in Public Relations and Advertising

The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.

• Format: Paperback
• Language: English
• ISBN: 3631718764
• ISBN13: 9783631718766
• Release Date: May 2017
• Publisher: Peter Lang Gmbh, Internationaler Verlag Der W
• Length: 224 Pages
• Weight: 0.66 lbs.
• Dimensions: 0.6" x 5.8" x 8.2"