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Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations
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Research Methodology in Marketing: Theory Devel... 3030107930 Book Cover

Research Methodology in Marketing: Theory Devel...

By and
Edition Description

This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working...

Edition Details
Format:Hardcover
Language:English
ISBN:3030107930
Format: Hardcover
Condition:
$
169.99
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