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Research in Consumer Behavior 0857244434 Book Cover

Research in Consumer Behavior

Edition Description

This volume presents recent consumer research across both positivist and interpretivist methods, focusing on topics with considerable current interest. These topics include organic food consumption, luxury goods consumption by Chinese consumers, country of manufacture effects...

Edition Details
Format:Hardcover
Language:English
ISBN:0857244434
Format: Hardcover
Condition:
$
165.99
50 Available
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