Research for Advertising Decision

By Tuhin Chattopadhyay

Since advertisers increasingly seek greater communication effectiveness, knowledge of consumers advertising preferences is becoming essential in the designing of advertising message. The book assesses... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3845410159
• ISBN13: 9783845410159
• Release Date: June 2012
• Publisher: LAP Lambert Academic Publishing
• Length: 300 Pages
• Weight: 0.97 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"