Research Companion to Language and Country Branding

Book Overview

Research Companion to Language and Country Branding brings together entirely new interdisciplinary research conducted by scholars working on various sociolinguistic, semiotic, anthropological and discursive analytical aspects of country branding all over the world.

Branding is a process of identity construction, whereby countries gain visibility and put themselves on the world map as distinctive entities by drawing on their history,...

• Format: Paperback
• Language: English
• ISBN: 0367566656
• ISBN13: 9780367566654
• Release Date: August 2022
• Publisher: Routledge
• Length: 412 Pages
• Weight: 1.33 lbs.
• Dimensions: 0.9" x 6.1" x 9.2"