Social Media Research & Analysis: Make Powerful Decisions by Listening to Consumer and Competitor Behavior

By Dr. Amy Jauman and National Institute for Social Media

Social media professionals who listen to their audience and monitor the competition take their organization to the next level - but where do you start? Each platform has its own analytics and each organization has its own goals, but Social Media Research & Analysis will help you find the common terminology, create strategic concepts that can be applied across all platforms, and identify what metrics are most important for your success. Whether you're learning about social media analytics for the first time, looking for new ways to look at your research, or prepping for NISM's certified Social Media Strategist (SMS) exam, this book will help you identify which data to collect and how to interpret it. Social Media Research & Analysis covers how to * Identify who or what influences behavior* Track appropriate analytics* Interpret your findings and make adjustments to optimize your performance* Use keywords to find your core audience* Highlight measurable social media results * Learn from the competition by systematically monitoring their community engagement* Research industry topics, posts, blogs, and other social media contentDr. Amy Jauman, Chief Learning Officer at the National Institute for Social Media, outlines how to approach social media research and analytics by identifying relevant information, interpreting findings, monitoring data, and responding to what you have learned. Case studies and additional resource recommendations round out the content making this an essential guide for anyone interested in learning more about measuring social media success.

• Format: Perfect Paperback
• Language: English
• ISBN: 1946649023
• ISBN13: 9781946649027
• Release Date: January 2017
• Publisher: National Institute for Social Media
• Length: 94 Pages
• Weight: 0.35 lbs.