Repute and Disrepute: The Inside-Out Approach to Managing Corporate Reputation

By Rosa Chun

Learn a revolutionary new approach to promoting, defending, sustaining and, if necessary, restoring a company's reputation

In today's digitized, social networked world, a company or brandreputation can soar to dizzying heights or be buried in the blinkof an eye. Never has it been more vital for every company to have acomprehensive strategy in place for managing its good name and forrestoring and rebuilding its damaged reputation, should the worsthappen. Written by a recognized international expert in the field, this book describes an innovative new approach to reputationmanagement. Based on author Rosa Chun's extensive experience as areputation consultant to leading companies worldwide, it goesbeyond the broad extrapolations from research and the corporatecommunication and marketing strategies found in most books on thesubject to provide a wholly practical, holistic approach toreputation management.

Includes coverage of reputation management for non-profit andpublic sectors, and offers a uniquely global perspectiveDemonstrates the critical links between customer orientation, leadership, global mindset, employee engagement, new social networktechnologies, and strategic implementationFeatures fascinating and instructive case studies and examplesfrom companies across industry sectors in the U.S., Europe, andAsia

• Format: Hardcover
• Language: English
• ISBN: 1119942268
• ISBN13: 9781119942269
• Release Date: April 2021
• Publisher: Jossey-Bass
• Length: 160 Pages