Reputation Still Matters: The building blocks of a trusted reputation.
The building blocks of a trusted reputation
Your brand is what you say about yourself. Your reputation is what others think and say about you.
What makes people trust a business? It is not a flashy campaign or slick messaging. It is consistent behaviour grounded in values. In today's uncertain world, reputation still matters more than ever.
In this fully updated second edition of Reputation Matters, corporate reputation specialist Regine le Roux shares a practical and reader-friendly framework for building an organisation's reputation, and creating a business that people want to be associated with. Drawing on over two decades of experience, she revisits the building blocks of organisational reputation and reflects on their enduring relevance in a changing world.
At the heart of the book is the Repudometer(R), a methodology Regine first introduced in the original edition, now brought to life with everyday examples, case studies, and clear, conversational guidance.
From leadership and governance to ethics, social investment, and communication, this book equips professionals, business owners, and communicators with tools to:
Understand what reputation really means and why it matters
Build a reputation aligned with values and purpose
Identify risks that threaten credibility
Align brand promise with stakeholder experience
Strengthen internal culture, dialogue, and decision-making
This is not a theoretical textbook. It is a practical guide for anyone who wants to build a business that people trust, support, and speak about with pride.
Whether you are a leader, communicator, strategist, or entrepreneur, this book offers a blueprint for building a reputation that stands the test of time.
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