Reputation Management: The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations

By John Doorley and Helio Fred Garcia

The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This new edition features new cases on such topics as Covid-19 and AI.

• Format: Paperback
• Language: English
• ISBN: 1032577983
• ISBN13: 9781032577982
• Release Date: April 2025
• Publisher: Routledge
• Length: 410 Pages
• Weight: 1.70 lbs.
• Dimensions: 0.9" x 7.0" x 10.0"