Reputation Management: The Future of Corporate Communications and Public Relations

by Tony Langham

A good reputation is vital to success in business and in life. Organisations with the best reputations outperform rivals in a myriad of tangible ways; they recruit higher quality staff, succeed with smaller marketing budgets, and exert greater influence over Governments. Although in the long term reputation is based on reality and behaviour, short term examples of organisations and individuals building unfair advantage can be seen all around us...

• Format: Hardcover
• Language: English
• ISBN: 1787566102
• ISBN13: 9781787566101
• Release Date: December 2018
• Publisher: Emerald Publishing Limited
• Length: 312 Pages
• Weight: 1.05 lbs.
• Dimensions: 1.0" x 5.2" x 8.0"