Reputation Management and Family Business

By Zdzisława Dacko-Pikiewicz

Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge.

• Format: Paperback
• Language: English
• ISBN: 1032127791
• ISBN13: 9781032127798
• Release Date: May 2023
• Publisher: Routledge
• Length: 228 Pages
• Weight: 0.73 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"