Representing Consumers: Voices, Views and Visions

Book Overview

Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in representation which has radically reshaped understanding in the social sciences, has, so far, had very little impact on consumer research. This book redresses the balance with an investigation of representation and constructions of 'truth' in consumer research. Subjects covered include:
* construction of...

• Format: Paperback
• Language: English
• ISBN: 0415184142
• ISBN13: 9780415184144
• Release Date: September 1998
• Publisher: Routledge
• Length: 416 Pages
• Weight: 1.83 lbs.
• Dimensions: 1.1" x 6.2" x 9.2"