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Repositioning: Marketing in an Era of Competiti...

By Steve Rivkin, Jack Trout, Raul Peralba

Edition Description

The book that completes Positioning . . .

Thirty years ago, Jack Trout and Al Ries publishedtheir classic bestseller, Positioning: The Battle for YourMind--a book that revolutionized the world of marketing.But times have changed. Competition is fiercer.Consumers...

Edition Details

Format:Hardcover

Language:English

ISBN:0071635599

Format: Hardcover

Condition:

8.59

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Repositioning: Marketing in an Era of Competiti...

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