Repeat-buying: Facts, theory, and applications

By A.S.C. Ehrenberg

Here is the definitive account of consumers' repeat-buying and brand-name decisions. First published in 1971 and long unavailable, this work provides systematic observations that still hold true... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0852642873
• ISBN13: 9780852642870
• Release Date: January 1988
• Publisher: Hodder Arnold
• Length: 378 Pages
• Weight: 1.70 lbs.