Réenchanter l'industrie par l'innovation - L'expérience des constructeurs automobiles: L'expérience des constructeurs automobiles [French]

By Christophe Midler, Romain Beaume, Remi Maniak

In a context of crisis and globalization, the condition necessary for business' success is innovation. This book analyses the various styles of innovation management and the resulting performances of the automobile industry in order to understand the mechanisms, stumbling blocks, and conditions for success. The management sector is, in fact, exemplary because of its reliance on innovation. The authors systematically compare innovative processes in automobile companies. To this end, they use two approaches: case studies (some emblematic successes and failures) and an inquiry based on a survey. Conducted between 2006 and 2011 in the Americas, Europe and Asia, the study focuses on 26 projects.

• Format: Paperback
• Language: French
• ISBN: 2100583042
• ISBN13: 9782100583041
• Release Date: September 2019
• Publisher: Dunod
• Length: 208 Pages
• Weight: 0.59 lbs.
• Dimensions: 0.4" x 6.0" x 9.3"