Rembrandts' in the Attic

by Kevin G. Rivette and David Kline

Book Overview

From Forbes and Fortune to the Wall Street Journal and Harvard Business Review, the pundits are calling it the next corporate strategy challenge: how to use patents and other intellectual property not just as legal tools but as weapons of business competition. With Rembrandts in the Attic, authors Kevin Rivette and David Kline provide the first practical and strategic guide that shows CEOs and other managers how to unlock the enormous financial and...

• Format: Hardcover
• Language: English
• ISBN: 0875848990
• ISBN13: 9780875848990
• Release Date: November 1999
• Publisher: Harvard Business Review Press
• Length: 240 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.9" x 6.4" x 9.5"

Customer Reviews

Must Reading for Entrepreneurs, Inventors, and Managers

Spellbinding. I laughed. I wept. How could Xerox PARC miss a $500,000,000 patent opportunity in the graphical user interface? Easy, they didn't recognize that someone else might have a use for something they had no use for. Yes, I laughed and I cried.

Rembrandts and Understanding the New Economy

I would like to put Rembrandts into the context in which it was created. Rembrandts was conceived and co-authored by my friend and business partner of the past 15 years, Kevin Rivette. We co-founded Aurigin Systems,Inc., formerly SmartPatents, Inc., in 1992 to make it easier for people working with patents to do their work. From this beginning Aurigin and, particularly, Rembrandts, have helped transform the way intellectual property(IP) is viewed in the business community. Historically, IP was viewed strictly as a legal right, but Rembrandts shows why, in a knowledge-based economy, IP rights are one of the most fundamental business assets, that often determines the success or failure of an enterprise. Understanding the fundamental importance of IP and why it needs to be strategically managed are the underpinnings of Rembrandts. Using the book as a guide post and Aurigin's innovation asset management solutions, allows companies to: 1) understand the IP rights they own; 2) visualize how those rights fit into the competitive landscape with others' IP; 3) help determine where to place their future R & D efforts; and 4)help decide how to strategically leverage their IP rights to help determine their new business directions, increase return on investment and, ultimately, increase shareholder value. The purpose of Rembrandts was not to set forth a cookbook of how to manage IP. Rather, the book was intended to help CEOs and other business, accounting and legal professionals understand the fundamental function and purpose of IP as a highly protectable and leverageable business asset in today's economy, whether in an old-economy or a new-economy company. I believe the book very successfully achieves that purpose in a highly engaging and easy-to-read style, with many real world examples and interviews. Rembrandts will stand the test of time and, in hindsight, it will become a business school primer on the strategic business function of IP, as well as identifying IP as one of the critical elements in the shaping of the new global economy. I highly commend Rembrandts to any business executive, entrepreneur, accountant, economist, government official, lawyer, business consultant, business school professor or student of the business world trying to understand and operate in the new knowledge-based, global economy.

Patents in the light of the e-commerce revolution

A patent gives its owner the right to prevent anyone else from using the invention that is protected by the patent. In a society where new technology plays an increasingly important role, the individual or corporation may find that owning a few patents, or better yet a large portfolio of patents, may be the key to success. This is independant of whether the patent holder practices the technology of the patent. The authors discuss patents in the light of the e-commerce revolution. They suggest the use of patents in a strategic manner. They provide illustrations and examples of successful patent strategies. Although much of what they say may be known to those who are in the race to establish business method patent portfolios, even those who think that they know what patents are all about can learn something from this book.

Great read on a critical management issue

The authors did a great job researching and elucidating a critical management issue - IP strategy - that has been and can no longer be ignored. Even small businesses like mine can benefit from their clearly outlined strategy. And special kudos to the authors for writing a business book in a very engaging style without the usual corporate jargon.

Right on the Money! Patents as a Major Competitive Weapon.

What a timely book! Rembrandts in the Attic is filled with advice for anyone concerned with intellectual property management. Rembrandts shows how to leverage your own intellectual property for competitive advantage, how get a handle on your competitors' activities by mining available resources, and how to "patent map" your own business development strategy. I highly recommend it as a "must have" in order to thrive in today's idea economy.