Remaking of Radio, The (Broadcasting & Cable Series)

By Vincent M. Ditingo

In this era of advancing media technology, radio has endured because it has successfully adapted to change. The Remaking of Radio is a comprehensive examination of those adaptations and of the many factors shaping today's ten-billion-dollar commercial radio industry. Media expert Vincent M DItingo explores and explains the principal characteristics of radio's 'new age', including: * The initial deregulation of the industry by the FCC, resulting in a financial investment frenzy; * The introduction of satellite technology, broadening the scope of networks while creating a trend back to the national personality programs of the 1930s and 1940s; * AM's decline as a result of the explosive growth of FM and its partial recovery with the boom in talk radio; * Radio's strengthened financial staiblity stemming from the FCC's relaxation of local and national ownership limits; and * The move towards digital audio transmissions, improving radio's service to both advertisers and listeners. Vincent M Ditingo is an award-winning business writer, media consultant, and educator. He is a former senior editor of radio for Broadcasting and Cable and is founder and president of Ditingo Media Enterprises in New York City

• Format: Paperback
• Language: English
• ISBN: 0240801741
• ISBN13: 9780240801742
• Release Date: December 1994
• Publisher: Focal Press
• Length: 160 Pages
• Weight: 0.60 lbs.
• Dimensions: 9.3" x 0.8" x 6.0"