Relationship Marketing: Dialogue and Networks in the E-Commerce Era

By Richard J. Varey

This title explores the growing concept of relationship marketing, defined as the process of creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders. Relationship Marketing explores the concept in theory and practice for use in the e-commerce era. The book offers an understanding of relationship marketing as a business strategy within a framework that integrates marketing, e-commerce, corporate communications, and knowledge management.

• Format: Paperback
• Language: English
• ISBN: 0470843411
• ISBN13: 9780470843413
• Release Date: January 2003
• Publisher: Wiley
• Length: 240 Pages
• Weight: 0.92 lbs.
• Dimensions: 9.6" x 0.6" x 6.6"