Relational Political Marketing in Party-Centred Democracies: Because We Deserve It

By Helene P. M. Johansen

This book offers a critical re-thinking of the way in which traditional market logic - derived from mainstream economics and managerial marketing - has for decades commonly been applied in the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1409439054
• ISBN13: 9781409439059
• Release Date: February 2012
• Publisher: Routledge
• Length: 240 Pages
• Weight: 1.14 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"