Reinventing the Latino Television Viewer: Language, Ideology, and Practice

By Christopher Chávez

Book Overview

This book examines language ideologies and market exploitation in the television industry. Television networks owned by large media conglomerates are trying to reach U.S. Latino viewers with English-language programming. As these networks enter Hispanic television, they redefine the Latino audience to closely resemble the mainstream population.

• Format: Paperback
• Language: English
• ISBN: 1498506658
• ISBN13: 9781498506656
• Release Date: July 2017
• Publisher: Lexington Books
• Length: 182 Pages
• Weight: 0.30 lbs.
• Dimensions: 0.6" x 5.9" x 9.0"