Reinventing Giants

by Bill Fischer, Fang Liu, Umberto Lago

Book Overview

A compelling profile of an emerging Chinese competitor

Chinese firms are reinventing their business models, their corporate cultures, and themselves, becoming global competitors who increasingly offer knowledge rather than cheap labour in their quest to join the ranks of the "world's best" companies. This book offers a compelling profile of the most ambitious of these emerging Chinese competitors, the Haier Corporation (the world's largest...

• Format: Hardcover
• Language: English
• ISBN: 1118602234
• ISBN13: 9781118602232
• Release Date: April 2013
• Publisher: Jossey-Bass
• Length: 304 Pages
• Weight: 0.75 lbs.
• Dimensions: 1.1" x 6.5" x 9.1"