Reducing Gun Deaths and Injuries: A Social Marketing Approach

by Nancy Lee

This book highlights Social Marketing strategies that have been successful in reducing gun deaths and injuries. Readers will be able to advocate for, develop, and/or implement similar strategies in their communities. Each case story includes a summary of successfully applied behavioral change theories and practices The cases are supported by literature reviews, prior research studies, and interviews with professionals working in agencies including...

• Format: Hardcover
• Language: English
• ISBN: 1804410942
• ISBN13: 9781804410943
• Release Date: August 2023
• Publisher: Ethics International Press, Inc
• Length: 268 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"