Refining Design for Business: Using Analytics, Marketing, and Technology to Inform Customer-Centric Design

By Michael Krypel

This book features over 60 detailed examples of A/B tests run by 20 companies, including: Adobe, American Express, Comcast, Electronic Arts, Facebook, Foursquare, Google, IBM, LinkedIn, Marriott,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0321940881
• ISBN13: 9780321940889
• Release Date: January 2014
• Publisher: Adobe Press
• Length: 293 Pages
• Weight: 3.10 lbs.
• Dimensions: 0.6" x 7.7" x 9.1"