Red Zone Marketing: A Playbook for Winning All the Business You Want!

by Maribeth Kuzmeski

Book Overview

Get ready to lead your team to victory with the wealth of proven tools and techniques you can use to move the ball and score from the red zone. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1889150347
• ISBN13: 9781889150345
• Release Date: September 2002
• Publisher: Facts on Demand Press
• Length: 207 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.6" x 6.0" x 8.9"

Customer Reviews

DYNAMIC!!!!

A 'must read' for anyone looking to boost their marketing skills. Back to the essential basics- great for the novice or expert. Loaded with phenomenal take aways. I use the ideas and techniques daily.

Marketing Made Simple

This is a fantastic book, chock full of strong ideas to build your business. Its content is surpassed only by attending one of Maribeth's energetic seminars in person. Our organization is already reaping the rewards of following her advice, and we look forward to periodic updates with more tales of success from her clientele. A superb read overall.

Help for the Marketing Challenged or Budget Conscious

You don't have to be a marketing wiz or have a big marketing budget to benefit from this book. Maribeth reminds us all that common sense marketing tactics always work. The football metaphor serves as a good learning reinforcement and is clever. It's a quick read and loaded with great ideas. I haven't taken the book out of my briefcase and don't plan to. I refer to it often.

Scoring Big!

If you're a marketing exec and a football fan, you'll love this book. If you aren't a football fan, you will be after you turn the last page. Maribeth Kuzmeski has done a brilliant job of drawing parallels between two seemingly disparate concepts, and making both seem like a huge amount of fun!

Marketing Made Easy!

Wow!!!!! What what a great marketing book. It's an easy read with common sense marketing ideas that are often forgotten. The analogies to football made it easier to understand and remember the concepts. I finished the book and the next day I was using Red Zone Marketing strategies in my business.