Red Ocean Traps

by W. Chan Kim, Renée A. Mauborgne, Renee a Mauborgne

Book Overview

As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1633692663
• ISBN13: 9781633692664
• Release Date: June 2017
• Publisher: Harvard Business Review Press
• Length: 64 Pages
• Weight: 0.15 lbs.
• Dimensions: 0.2" x 4.1" x 6.3"