Red Goldfish: Motivating Sales and Loyalty Through Shared Passion and Purpose

by Graeme Newell and Stan Phelps

Purpose is changing the way we work and how customers choose business partners

Red Goldfish is the fifth color in the Goldfish Series of books. It focuses on how purpose is driving loyalty and becoming the ultimate differentiator in business. The book shares over 100 cutting edge examples and reveals the eight purpose archetypes. It shows how businesses can embrace purpose to drive employee engagement, fuel the bottom line, and make an impact on...

• Format: Paperback
• Language: English
• ISBN: 0984983872
• ISBN13: 9780984983872
• Release Date: February 2017
• Publisher: 9 Inch Marketing
• Length: 254 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"