Reconfiguring Public Relations: Ecology, Equity and Enterprise

by David McKie

Book Overview

This book reconfigures the field of public relations so that it can better engage with the changing world of the 21st century. It identifies the virtual absence of contemporary theories that are core in other disciplines and fills the gap by integrating critical, postmodern, poststructural, postcolonial and other relevant theories into public relations.

Reconfiguring Public Relations reenergises thinking about diversity through equity and...

• Format: Hardcover
• Language: English
• ISBN: 0415394082
• ISBN13: 9780415394086
• Release Date: May 2007
• Publisher: Routledge
• Length: 208 Pages
• Weight: 0.98 lbs.
• Dimensions: 0.7" x 6.4" x 9.2"