Recent Advances in Tourism Marketing Research

By Kaye Sung Chon, Daniel Fesenmaier, Muzaffer Uysal, et al.

Book Overview

Recent Advances in Tourism Marketing Research offers tourism marketers an excellent basis for developing and evaluating their marketing efforts. The book explores exciting new approaches to conducting tourism marketing research and presents applications which will help you develop and implement new tourism marketing strategies in your business.

• Format: Paperback
• Language: English
• ISBN: 1138984701
• ISBN13: 9781138984707
• Release Date: November 2015
• Publisher: Routledge
• Length: 294 Pages
• Weight: 0.87 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"