Reasserting the Disney Brand in the Streaming Era: A Critical Examination of Disney+

by Robert Alan Brookey, Jason Phillips, Timothy Pollard

Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment - the move from content creation to acquisition and streaming - and how the company reasserted its brand in a changing marketplace.

Exploring how Disney's acquisition of Pixar, Marvel, Lucasfilm and Fox positioned the company to launch the Disney+ streaming service, the chapters look at the history of those acquisitions,...

• Format: Hardcover
• Language: English
• ISBN: 1032422351
• ISBN13: 9781032422350
• Release Date: April 2023
• Publisher: Routledge
• Length: 140 Pages
• Weight: 0.86 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"