Reality in Advertising

by Rosser Reeves and Reeves. R

Book Overview

The author pinpoints the weaknesses in placing technique ahead of sales charts in evaluating advertising campaigns. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0982694148
• ISBN13: 9780982694145
• Release Date: July 2015
• Publisher: Widener Classics
• Length: 172 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"