Simply a book about selling in the real-world and filled with proven Examples, Techniques and Concepts (ETC) that will actually work Regardless of what you sell, these ideas can make a significant impact on your ability to persuade your clients and you potential customers. You will learn successful principles that will impress your clients, giving you a dramatic advantage over your competition. 222 ideas are outlined in this book that are designed to help both new and even seasoned salespeople become more effective in their daily sales efforts.
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