Ready, Set, Talk!: A Guide to Getting Your Message Heard by Millions on Talk Radio, Television, and Talk Internet

by Ellen Ratner and Kathie Scarrah

Ready, Set, Talk will help anyone--from the novice activist to the sophisticated public relations professional--develop a talk media message, prepare a campaign, and roll it out. The authors demystify... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1933392215
• ISBN13: 9781933392219
• Release Date: August 2006
• Publisher: Chelsea Green Publishing Company
• Length: 244 Pages
• Weight: 0.86 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"

Customer Reviews

Ellen Ratner is the master of Talk--in every format

Ellen Ratner is the master of Talk--in every format. "Ready, Set, Talk" gives detailed, insider accounts from real experts and newsmakers. Chapter 3 on "Selecting a Spokesperson" is particularly helpful for those who must find a new face for their organization. Chapter 9 on "Crisis Management" provides an excellent, streamlined synthesis of both practical and theoretical perspectives on how to deal with disasters in the media. "Ready, Set, Talk" has earned a place in my library right next to classics such as Roger Ailes "You Are the Message."