Readings in Practical Marketing Management: Strategy and Action

By Jerry L. Thomas

This collection of writings is not intended to be eclectic, but, rather, introductory, intellectual, and practical "bait" to students, practitioners, and observers of today's corporate market milieu. This book should stimulate the novice's understanding of terms through relevance and applied acumen to the more advanced observer/practitioner, through analytical involvement and value-added applications.

• Format: Paperback
• Language: English
• ISBN: 1453860622
• ISBN13: 9781453860625
• Release Date: October 2010
• Publisher: CreateSpace Independent Publishing Platform
• Length: 416 Pages
• Weight: 1.46 lbs.
• Dimensions: 9.6" x 0.9" x 6.7"