Readings in Marketing Management

By Jerry L. Thomas

This collection of writings in Marketing is written for Marketing managers as well as college students in upper division Marketing courses. The goal of this revised edition continues to be a pragmatic... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1467940909
• ISBN13: 9781467940900
• Release Date: November 2011
• Publisher: Createspace Independent Publishing Platform
• Length: 532 Pages
• Weight: 1.35 lbs.
• Dimensions: 1.2" x 6.0" x 9.0"