Readings in Advertising, Society, and Consumer Culture

by Joyce M. Wolburg, Roxanne Hovland, Eric E. Haley

This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0765615452
• ISBN13: 9780765615459
• Release Date: November 2007
• Publisher: Routledge
• Length: 440 Pages
• Weight: 1.70 lbs.
• Dimensions: 0.9" x 7.1" x 9.9"