Readings in Account Planning

By Hart Weichselbaum

Book Overview

A compilation of some of the best thinking in the exciting and challenging field of account planning. Beginning with Stanley Pollit's "How I Started Account Planning," this great collection includes... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1887229361
• ISBN13: 9781887229364
• Release Date: April 2008
• Publisher: Routledge
• Length: 328 Pages
• Weight: 1.00 lbs.
• Dimensions: 10.0" x 0.8" x 7.0"