Reading the Popular

By John Fiske and John Fiske

Book Overview

Designed as a companion to Understanding Popular Culture, Reading the Popular gives the lie to theories that portray a mass audience that mindlessly consumes every product it is offered.

• Format: Paperback
• Language: English
• ISBN: 0415596513
• ISBN13: 9780415596510
• Release Date: September 2010
• Publisher: Routledge
• Length: 256 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.9" x 5.4" x 8.4"