How much influence and audience reach do you have? The REACHology(TM) Score is a new evaluation measure of personal brand influential reach. Unlike the follower measure to determine the category a Social Media Influencer falls in, or the Key Person of Influence (KPI) score by Daniel Priestly that does not factor in social media followers; the REACHology(TM) Score considers a person's credentials, experience, publications, followers and digital footprint to offer a baseline score. After deliberate efforts, this measure should be repeated to check for growth in influential reach.
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