Reaching Audiences

By Katherine C. McAdams, Jan Johnson Yopp, Ryan M. Thornburg

Book Overview

A brief yet thorough guide to correct, clear writing for the media This text stresses the importance of clear, concise, and accurate writing in a media world that is increasingly web-based. Illustrative and specific real life examples provide guidance for students to improve their writing. By recognizing today's ever-changing media environment, this text is grounded in the basics of good writing, which is essential to communicators in print, online, broadcast, and strategic communication. This text is available in a variety of formats - print and digital. Check your favorite digital provider for your etext, including Coursesmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning Goals Upon completing this book, readers will be able to: Understand the basics of good writing Edit and evaluate their own writing Gather information through research and interviewing Note: MySearchLab does not come automatically packaged with this text. To purchase MySearchLab, please visit: www.mysearchlab.com or you can purchase a ValuePack of the text + MySearchLab (at no additional cost): ValuePack ISBN-10: 0133829944 / ValuePack ISBN-13: 9780133829945

• Format: Paperback
• Language: English
• ISBN: 0205874371
• ISBN13: 9780205874378
• Release Date: January 2014
• Publisher: Pearson
• Length: 336 Pages
• Weight: 1.04 lbs.
• Dimensions: 0.8" x 5.9" x 8.9"

Customer Reviews

Great Book

The book has a pretty logical sequence of chapters. I found this book easy to read and it had good examples. I would recommend this book be used with the AP style book to better your understanding of writing in the media. The last chapter was a little more difficult to grasp than the other chapters but it was a great book overall.

Great package

A book which I bought was good. Just several markers on pages but it does not problem. Package was orifessional and the book arrived in adequate time.