Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

by Becky Robinson

Book Overview

Cut through the noise and create the biggest possible audience for your work. This book offers a proven method for expanding your reach online so you can make a meaningful difference for others.

Anyone who makes the bold decision to put their ideas out into the world wants to reach as many people as possible. Unfortunately, too many think it's a question of numbers--the more people you can get in front of, the better. But true reach is about expanding your audience while making a meaningful and enduring difference that has a lasting impact.

Reach provides a clear and structured approach to creating a successful online presence that will create the biggest possible impact for any message. Becky Robinson shares a framework to cultivate followers that requires four commitments: value, consistency, endurance, and generosity. When you make these four commitments, you'll deliver memorable content on a regular basis while keeping the long-term view in mind and being committed to helping and sharing with others.

Robinson offers guidance on having realistic expectations and meaningful goals, encouraging readers to reflect on what they want to accomplish and with whom they want to connect. Readers will also learn how to overcome discouragements, create and repurpose content, and focus on the everyday activities that will spread ideas.

This is a long-term process--one that doesn't normally offer immediate results or guarantee the desired outcome. But, as Robinson reminds us, creating from a place of generosity can lead to benefits greater than you can imagine.

• Format: Paperback
• Language: English
• ISBN: 1523000872
• ISBN13: 9781523000876
• Release Date: April 2022
• Publisher: Berrett-Koehler Publishers
• Length: 224 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.7" x 5.4" x 8.4"

Customer Reviews

A Fantastic Guide About Building Your Brand

Reach is a fantastic guide for anyone who is trying to build their platform, especially, if you’re just starting out. Reach will make your life easier. It’s an easy-to-understand guide on how to build your personal brand. Robinson helps you think through the many facets of branding and platform building. She explains her Reach framework and the fundamentals you’ll need to be successful. What are those fundamentals? Your: website, permission-based email list, content, and social media presence. This chapter alone is worth the price of the book. It’s easy to understand. It will save you a lot of time in research. And there are thought-provoking questions at the end of each chapter to help you clarify your plan of action. Reach provides realistic information. Robinson doesn’t sugar-coat anything. She makes it clear; you’ll have to work hard to see success and that success may take years to achieve. She says, “Look at your ongoing efforts as a marathon, not a sprint.” Reach is an excellent resource. I received an ARC for review but will be purchasing a copy to gift to someone.