Re-Made in Japan: Everyday Life and Consumer Taste in a Changing Society

by Joseph J. Tobin

Book Overview

Colonel Sanders, Elvis, Mickey Mouse, and Jack Daniels have been enthusiastically embraced by Japanese consumers in recent decades. But rather than simply imitate or borrow from the West, the Japanese reinterpret and transform Western products and practices to suit their culture. This entertaining and enlightening book shows how in the process of domesticating foreign goods and customs, the Japanese have created a culture in which once-exotic practices...

• Format: Paperback
• Language: English
• ISBN: 0300060823
• ISBN13: 9780300060829
• Release Date: September 1994
• Publisher: Yale University Press
• Length: 272 Pages
• Weight: 0.98 lbs.
• Dimensions: 0.9" x 6.0" x 9.2"