Re-Made in Japan: Everyday Life and Consumer Taste in a Changing Society

By Joseph J. Tobin

Book Overview

Colonel Sanders, Elvis, Mickey Mouse and Jack Daniels have been enthusiastically embraced by Japanese consumers. But rather than simply imitate or borrow from the West, Japanese reinterpret and transform Western products and practices to suit their culture.

• Format: Hardcover
• Language: English
• ISBN: 0300052057
• ISBN13: 9780300052053
• Release Date: September 1992
• Publisher: Yale University Press
• Length: 264 Pages
• Weight: 1.21 lbs.
• Dimensions: 9.5" x 1.0" x 6.5"