Re-Defining Qualitative Research within a Business Context

By Sheila Keegan

The role of commercial qualitative research is to help guide client decision making. Its purpose - and the way in which it is evaluated - is primarily determined by its perceived usefulness. Until... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3836474174
• ISBN13: 9783836474177
• Release Date: March 2008
• Publisher: VDM Verlag Dr. Mueller E.K.
• Length: 220 Pages
• Weight: 0.66 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"